iChill Relaxation Shot

Over 70 million Americans have to deal with lack of sleep. Sleep deprivation and the inability to relax can lead to weight gain, decreased productivity, poor focus, moodiness and a whole host of other health related problems. So, when the makers of iChill asked us to help promote their line of relaxation shots, we told them relax, we've got you covered. We developed an approach that leveraged the brand name, iChill, with a campaign that was distinctive, memorable and very relatable. It was also completely proprietary and unique to iChill.