After more than 60 years as a leading West Coast furniture retailer, Jerome’s needed to refresh the brand and reassert its relevance in a competitive market. We reimagined the strategy, identity, media, and in-store experience to bring new energy and clarity to the business. From company culture to customer touchpoints, the work created a more cohesive and compelling retail brand. The result was a revitalized experience that strengthened Jerome’s position as a go-to destination for quality furniture and value in Southern California.